Writing Effective Alt-text

There is nothing more nuanced than writing alternate Descriptions. How much detail to you give? What is meaningful? How do I know what to Artifact? We cover these questions and more while giving students a proven formula for evaluating images and figures.
Dax and Chad smile for the camera leaning back to back on stage.

Class Starts May 16th.

Use Promo code CHAX24
and save $75 ($224)

The Secrets of Writing Effective Alt-text

WCAG Success Criterion 1.1.1: Non-text Content requires descriptions for non-text content. This seems like an easy enough request, right? But then you start to ask "How much is too much? What is meaningful? Do I include all the data points?" These questions and more can trip you up and send your head spinning.


We start with the question "What is the expected user experience?" and provide you with a proven formula and set of exploratory questions to ask when coming up with the alternative text for your charts, graphs and infographics. We give you principles and workflow tips that will help speed up the creation of your alternate descriptions.


Accessibility Topics Covered:

  • Identifying meaningful content vs. artifacts
  • Captions, Titles and Alt-text
  • WCAG 1.1.1: Non-text¬† Content
  • WCAG 2.4.4: Link Purpose (In Context)
  • Alt-text best practices
  • Punctuation in alt-text
  • Workflow best practices
  • Descriptive Links
  • Writing Button Description


  • 10 Tips for Writing Effective Alt-text
  • Alt-text Extractor (InDesign Plugin)

Wait List

Accessibility Class Waiting List

Don't see the class you want is available? Hop on our waiting list and we will notify you when the next offering is coming up!