Accessible Social Media: The Inclusive Growth Advantage

Accessible Social Media: The Inclusive Growth Advantage
(2-Hour)

Social media is one of the most powerful ways to share ideas, build community, and reach your target audience. Are you reaching your whole audience? If your content isn’t accessible, then you might not be.

From missing alt text and low-contrast graphics to videos without captions, common missteps can turn your content into a barrier instead of a bridge. For marketing and communication professionals, this isn’t just an inclusion issue; it’s a missed opportunity to connect with more people, expand your reach, and strengthen your brand.

This course takes the guesswork out of accessible social media. You’ll learn how to create content that is inclusive, accessible, and optimized for accessibility across platforms. Together, we will explore everything from accessible media to using platform-specific features that ensure your content works for everyone. You’ll leave with the skills to broaden your reach and create content that resonates with your whole audience.

Topics Covered:

• Platform-Specific Tools and Features: How to use accessibility settings across Instagram, LinkedIn, Facebook, X (formerly Twitter), and more
• Workflow Integration: Building accessibility into your content creation and posting process
• Testing Your Content: Practical ways to check if your posts are accessible
• Accessible Media: Best practices for alt text, captions, transcripts, color contrast, and more
• Understanding Accessibility Online: Key principles of digital accessibility, inclusive language, and the impact of accessible content